AFIA Board Members

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Bernie Campbell  - Managing Director Pepper Asset Finance

In October 2014 Bernie was appointed as Managing Director of the newly formed Asset Finance Division of the Pepper Group. Bernie was previously Managing Director of Capital Finance Australia Limited and a member of the Executive Board for the Lloyds Banking Group businesses in Australia for 6 years having been one of five executives responsible for the start-up of Capital in 1995. Capital Finance was a leading independent specialist financier of motor vehicles, plant and equipment with over 400 operational staff and 150 support staff and receivables of more than $6.5bn across consumer, commercial, large corporate, government and multi-national customers. Following the acquisition of Capital Finance on 31st December 2013 by St George Bank for a significant premium Bernie headed up the St George Asset Finance Division, one of the largest specialist asset finance businesses in Australia with $18 billion in assets, 0.5 million customers, and $8 billion of new lending annually.

Bernie is currently a non-executive director of publicly listed CSG Limited, Australia’s largest supplier of technology on a subscription basis and a past director of Australia’s largest online auction house, Grays E-Commerce Group Limited. He is also Deputy Chairman of the Australian Finance Conference, the national industry association for consumer and asset financiers in Australia.

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Deputy Chairman

Hugh Lander

Hugh Lander is the Chief Executive Officer of BOQ Specialist at Bank of Queensland. Hugh leads the healthcare and professionals banking business for the BOQ Group. Hugh has more than twenty years of experience in the equipment financing industry and prior to his current was role was the CEO of BOQ Finance.  Hugh has been an active member of the Australian Equipment Finance Industry Association including being a past Chairman. Hugh holds a degree in Economics, a Masters of Business Administration, is a Chartered Accountant and a Graduate of the Australian Institute of Company Directors


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Keith Rodwell

Keith Rodwell joined Challenger Ltd in 2012 and together established 255 Finance in 2013.  255 Finance provides funding to specialty finance companies leveraging the operational experience of the 255 Finance staff who have extensive experience from organisations such as GE Capital, Societe Generale, Key Equipment Finance &  CIT.  255 Finance now has a portfolio with exposure across receivables finance, equipment finance and leasing, consumer finance and fleet leasing.Keith was previously a Council member, including one year as Chairman, of the Australian Equipment Lessors Association (AELA) and is currently a Director of AssetSecure Pty Ltd,  a leading provider of working capital solutions to mid-market companies.   Keith has also held a number of other directorships and board observer roles for companies and not-for-profit organisations.  Keith has a Master of Commerce (UNSW) and a Bachelor of Economics (Econometrics) University of Sydney.


Sylvia Terry

Sylvia Terry leads the Asset Finance Product division of the CBA. She has over 17 years banking experience across risk, distribution, product, and strategy roles. Sylvia is passionate about the role that technology has and is expected to have in business banking, as well as how lending to small to medium businesses can be more customer centric. Sylvia has a Law degree with Honours, and Commerce degree from the University of Sydney. In addition she has her Executive Masters of Business Administration from the Australian Graduation School of Management.