AFIA is proud to be Australia’s leading finance industry advocate and we carry out our responsibilities to our members with the following values;
 
We believe that in a thriving Australian economy, consumer confidence and market activity are inextricably linked and that customer satisfaction is fundamental to sector performance.

AFIA advocates with insight for an allied membership focused on Financing Australia’s Future.  Our core objectives are to:

Advocate for an industry and be diverse in its coverage, product offering, business models and channels of distribution

Act Fairly in its dealings with members, customers, governments, regulators and those that assist the broader industry

Provide Insight  and gather, analyses and utilise industry data to inform and promote the finance sector

Create an Allied  Forum for members to set aside competitive differences to work together to champion a view made stronger through a unified position