Financing Australia's Future

The Australian Finance Industry Association [AFIA] is the voice of a diverse Australian finance sector. We have over 130 members operating nationally as financiers in the consumer and commercial markets.

Formerly known as the Australian Finance Conference, AFIA supports the businesses and brands that enable Australians to achieve success by Financing Australia’s Future.

We deliver our key strategic objectives of representation, insights and connectivity to drive a fair, sustainable and competitive market. Together, we can influence change that has a positive impact on our industry and enable your customers to access the finance they need.

Together we represent all segments, products and distribution channels across our sector, exponentially enhancing AFIA’s influence and ability to grow, support and promote the finance industry.

Through established credibility and a long-standing presence within the industry, we offer members an opportunity to connect and engage with reputable businesses, regulators and government officials in the finance sector.

We differentiate from other associations through drawing operational insights from our members to inform our representation and propose practical solutions. This is done through professional development opportunities, data reports on the state of the sector, research into emerging legislative and regulatory reform areas, and compliance and risk management guidance.

We support our members through three key strategic objectives:



AFIA gives members a strong collaborative voice to inform political influencers, government departments, key policy officials, regulators and other key industry stakeholders on how best to create a fair, equitable and competitive marketplace for customers.



AFIA helps our members to operate more successfully by informing them about real-world insights, industry standards, sharing benchmarking,information and best practice financial services management as well as promoting professional pathways.



AFIA connects members, allowing them to set aside competitive differences and work together to champion a view made stronger through a unified position. We directly interface with political influencers, government departments, policy officials, regulators and other key stakeholders.


our story so far…

Formerly the Australian Finance Conference, AFIA was established in 1958 for the purpose of representing its members in the finance industry.
In 2017 we amalgamated with our affiliated organisations AELA, DIFA and AFLA to unite as one association with over 130 full and associate members.

We are governed by a Board of Directors elected by our members from our members. Through their deep industry knowledge, our Directors promote the interests of members and ensure that AFIA continues to support your business and customers.

Our Divisions are each led by a Council of senior level representatives with a wealth of knowledge and product expertise to inform AFIA’s work.

The regulatory landscape is changing rapidly and consumer trust and confidence in our sector is low. Now more than ever our members must connect through AFIA to navigate and shape this period of uncertainty. Our members inform and strengthen AFIA’s representation on behalf of our diverse Australian finance sector whilst continuing to innovate and drive positive customer outcomes.