Liesl Knox | Branded Financial Services

Liesl has over 25 years of experience, dominated by her senior roles in financial services. In London she worked both in-house and private practise for major UK banks. After returning to New Zealand and working in legal practice, she joined Fisher & Paykel Finance taking on the role of General Counsel and Company Secretary. She then expanded on her leadership, strategy and governance skills with executive roles in start-up companies.

Liesl joined New Zealand’s Avanti Finance in 2019, rising quickly to Chief Risk Officer. She played a pivotal role in unlocking growth opportunities for the group, and in March 2023 transitioned within the group to Australia to take on the role of CEO of Branded Financial Services. Liesl’s career has been defined by building and leading commercially focused teams. She has successfully expanded her remit from legal to enterprise and credit risk, people and strategy, operational leadership and corporate governance. At Branded Financial she continues to drive innovation, customer-centric solutions, and sustainable business growth.