How Car Subscription is Helping EVs Cross the Chasm

Written By Elle Buckley

Paul Higgins, Co- Founder, Loopit

  • Loopit is a car rental and vehicle subscriptions software company, powering flexible fleets for customers. Working with Sixt and Avis.

  • Subscription is appealing to consumers because no long-term lock in contract. Weekly and monthly fees. Subscribers can drive car that might otherwise be unaffordable. Attractive to consumers that value on demand access. Allows consumers to explore EV’s without long term commitment.

  • Barriers to EV – range anxiety, battery degradation, residual value, infrastructure, upfront costs.

  • 47% of younger consumers are prepared to give up car ownership in favour of subscription. There are benefits to the subscription model.

Elle Buckley
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