Pickles Advisory
Pickles Advisory was recently appointed by KordaMentha and an AFIA finance member following the liquidation of the Peter Stevens Motorcycle Group. While most of the business was on-sold, more than 400 electric motorbikes remained without warranty.
In 2024, only 400 electric bikes were sold nationally, underscoring the challenge of remarketing such a niche, high-priced asset class. Pickles created a strategy to reach both consumers and dealers through its network of more than one million registered customers, supported by social campaigns, PR, and tailored video and image content. Every battery was tested and asset condition reports provided to build buyer confidence.
By day three of the four-day auction, results had already exceeded expectations by around 50%, prompting the sale to be re-advertised as “Unreserved.” This drove intense competition and delivered an outstanding outcome for stakeholders.
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