Framing Finance: Codes, Coverage & Community Expectations
Path into Finance Journalism: Initially aiming for sports journalism, Ross pivoted to finance after noticing the perks and visibility in the business desk. Mentorship and early exposure to high-profile interviews cemented his passion for the field.
Adventurous Career Moments: His career has included dramatic experiences—being set on fire, skydiving, swimming with sharks, and reporting from conflict zones like Doha during the Iran missile crisis.
Views on AI & the Future of Work: He embraces AI’s potential, believing it will replace some roles but also unlock new ones. Generative AI could revolutionize healthcare and productivity, but human intelligence must evolve to stay ahead.
Critical Take on Australia’s Economy : He sees Australia as economically stagnant due to overregulation, lack of competitiveness, and poor policy decisions. Multinational firms are shifting investment to more flexible markets like the U.S.
Customer Expectations & Regulatory Challenges: Speed and clarity in lending decisions are key for consumers. While regulation is essential to prevent financial crime, excessive red tape can stifle innovation and give unfair advantage to unregulated players.
Media Experience & Evolution: In 1992, he was editing Personal Investment Magazine and learning the ropes of television journalism. He values visual storytelling and credits practice for improving his broadcast skills.